Marketing addiction treatment centers to a target audience is much more than online advertising. Addiction treatment marketing is about offering your treatment centers services and choices that make a difference to your potential clients.
Addiction treatment helps those suffering from substance abuse. The drug rehab and addiction treatment marketing efforts fall into two categories. Those who believe in ethical addition treatment and addiction treatment marketing or unfortunately those who do not.
Your drug rehab marketing strategy is decided by who you choose to work with and the path they guide you on. Search engine rankings to help those seeking treatment is just the beginning.
By effectively and ethically marketing your drug rehab recovery center, your online presence and visibility will reach the right audience and highlight you as an authority amongst recovery centers.
This article is an overview of how to reach your relevant audience and help potential patients and their families find a new way of life.
Rehab Marketing for the Addiction Treatment Industry
More than 20 million American adults contend with a condition known as substance use disorder (SUD) every year, but 90% of them don’t receive any treatment whatsoever.
Rehab centers have the ability to offer solutions and change to prospective clients and their family members. That’s what “drug rehab marketing” for drug rehabilitation centers is all about — finding the right people and making it known to them that your treatment or rehab center is available.
Before technology emerged, people suffering from substance use didn’t know where to go or who to talk to to get help. Now, with the accessibility of the internet, the opportunity to promote rehab centers and guide people to the right rehab facility has become more convenient.
Through drug rehab marketing services, you can offer struggling individuals to take action and find the right addiction treatment and rehab centers by clicking the call now button on most search results.
Let’s go over how the drug rehab marketing strategy works:
Rehab Marketing Cost Per Action vs Cost Per Click
Among the many drug rehab marketing strategies available online, marketing is an investment.
CPA also known as cost per action shows the amount of money spent for someone to fill out a form, place a call, or visit your website.
CPC also known as cost per click, is based on someone clicking to land on your website or a referral source that gets them access to contact you directly. The amount you pay per click is tracked in drug rehab marketing campaigns like Google Ads, and your web presence on other sites like Google equate to paying for that click.
SEO or search engine optimization does not cost any money per click or per action, but having a marketing budget and strategic marketing campaign is important to maximize your in house or outsourced addiction treatment marketing team.
Treatment leads and opportunities can also come from client testimonials or positive reviews from your social media accounts.
Tracking your conversions is a very important metric for recovery centers. Knowing where your prospective patients are hearing about your drug and rehab facilities is important.
If you don’t have a large budget or only have limited resources, leveraging online platforms to promote your facility is incredibly effective and beneficial.
Targeted Drug Rehab Leads
With targeted drug rehab marketing services, drug rehabs can understand the cost of having their name and facility as an option when people are searching for drug rehabilitation centers.
The internet has over 4.9 billion online users worldwide and more than 307 million online users in America alone, so promoting your facility and its services digitally is the most effective way to increase awareness. In doing so, you have more potential to save lives and help families in dire need.
Now that you know why digital marketing is an integral part of the drug rehab industry, let’s move on to the “how” of it all. That is, the next questions we need to answer are:
- How do you boost your brand’s online visibility?
- How do you build trust and build connections with patients seeking drug rehabs?
- How can you reassure your viewers that your program can and will help them recover?
To answer these questions, we need to look at various drug rehabs and marketing strategies to help you achieve your goals.
Capitalizing on SEO To Get Results
When it comes to digital marketing strategies, search engine optimization (SEO) is the king of all strategies. SEO can help you rank high on search engine results pages and drive clicks, traffic, and conversions.
Think about it: search engines, like Google and Yahoo, are like online libraries that give people information. Of course, with millions of results coming in daily, users don’t have the time or the energy to sift through each one. Instead, search engines follow an algorithm that puts all relevant and high-quality content up front and center.
With the right SEO strategies, you can take the number one spot on search results and reach your market more organically.
Here are some factors to keep in mind when developing an SEO strategy for your drug rehab center.
Provide Valuable Content
To increase your chances of getting featured in the top three results, you need to provide content that is relevant to your audience and provides answers to their queries. Some content examples to help you get started include blog posts on topics revolving around substance abuse, recovery, and treatment.
Use the Right Keywords
Keywords are the foundation of every SEO strategy. They are the first components a search engine analyzes to gauge whether your content is relevant or not. Because of this, it’s important to do your research on optimized keywords for your topic and integrate them seamlessly and naturally into your content.
To further make your website more credible, you can link ideas and concepts to third-party sources that are already recognized as legitimate sources of information. Articles from medical facilities, licensed healthcare professionals, and educational institutions, for example, often rank high on search engines. By referencing them in your content, you can increase your content’s reliability.
Effective Strategies To Turn Clicks Into Conversions
Besides these SEO strategies, here are other effective ways for you to turn your clicks into possible conversions and make a difference in drug addicts.
Create a Google Business Profile
Previously known as Google My Business, a Google Business Profile helps Google determine that your company is a business that people can get services from. When users search for “substance abuse treatment center near me,” “addiction treatment centers,” or something similar, Google will show your facility as a potential candidate.
Your profile on Google features key information about your business, such as your name, location, opening hours, contact number, and website (if available). As such, creating a business profile on Google is an excellent strategy to make your drug rehabilitation center more visible and accessible to those in need.
While SEO strategies can give you organic search results, there are other approaches you can explore to boost clicks, drive traffic, and increase conversions. One strategy is pay-per-click (PPC) ads. This type of advertising works similarly to SEO in that its main goal is to make your online presence known.
The only difference between the two is that SEO is organic, while PPC is not. For the latter, your website will automatically appear at the top of the search engine results with a tag that says “sponsored.”
This strategy is helpful because your website or content will not only appear on Google search results but also on any other web pages with advertising services. This means that when a user clicks on a web page with paid ads, they have the chance to see your brand.
Utilizing Social Media Platforms
Of course, we can’t talk about online marketing and content advertising without touching on social media.
Social media marketing is arguably one of the most prominent and powerful tools you can utilize to get your name out there. What’s more, there are numerous types of social media platforms you can explore to get your message across.
Keep in mind that each social media channel caters to a different demographic. If you want to maximize your results through this strategy, you need to understand your target audience’s digital behavior and create content that specifically accommodates it.
Facebook, for example, is where many people go to obtain insights and — in some cases — news articles. For this page, you can share blog posts, infographics, and so much more to raise awareness of substance abuse and the availability of addiction treatment centers.
In another case, Instagram is where younger audiences go to get to know the brand’s personality more. To utilize this platform, post interesting graphics, eye-catching text, and relevant photos to get more people to notice you.
There are many ways to increase your social media presence, so it’s all up to you how you want to market yourself.
Partnering With Other Treatment Centers
If you’re still a relatively new treatment facility that is still trying to build your network and create a good reputation, one of the best ways to promote yourself is to partner with other treatment centers that have been in the business for years.
At this point, they have obtained credibility, authority, and a pool of loyal followers. What’s more, they probably already have a strong influence on your target audience. That said, if you want to reach a wider network and new customers, partnering with established treatment centers is the way to go. Just make sure to find partners that align with your brand.
Expand and Connect With Premazon, Inc.
Premazon, Inc. is an ethical and experienced digital marketing agency that uses tried-and-tested methodology to help you generate leads, increase traffic, and boost conversions.
For drug rehab centers like yours, we understand how critical it is to market your drug rehabilitation center to those in need. Increasing your online presence and making your services available can mean the difference between recovery and danger.
We aim to provide you with the expertise addiction marketing that you need to expand your reach, connect with individuals who have a history of substance abuse, and diversify your business.
Schedule an appointment with our drug rehab marketing agency today and see how we can help you make a difference in people’s lives.