How to Optimize Your Landing Page and Why Landing Pages Need Optimization
October 23, 2020
What is a Landing Page? When you work in the digital marketing world, you are sure to hear the word “landing page” often, due to how necessary they are in the success of business advertising. You might be wondering what makes a landing page different from any other page on a website? A landing page is the page of your site that visitors land on after looking up a particular keyword or phrase. It plays a key role in determining whether people will buy from your website or not. In this sense, a landing page could be any page, even
