Your Social Media Pitch Presentation
An important aspect of social media marketing or management is the social media strategy presentation that you show to your clients. It is a vital component of your marketing role, and allows you to showcase what you have to offer your client. Including a “pitch” and marketing strategy lets you inform your client of the potential outcomes and results that your plan can achieve.
One of the most important things to do before creating your social media presentations is to do some research. You want to find out valuable information that will help you create your “pitch.” Some things to find out are if they are looking for e-commerce services, weekly posting, ad campaigns or all of the above. The content for your marketing presentation should be well-researched and based upon facts, not something that was thrown together by doing Google search. Below are some key questions to ask your client before you make a social media presentation.
- Who is your audience and who are you targeting?
It’s important to know who your audience is and who is being targeted for the social media campaign. When you know who the audience is you will be able to tailor the content to be more interesting and relevant for that specific audience. Knowing who the business networks with is also helpful in creating the right digital content. Is your client looking for e-commerce services or using an online store? Knowing the details of who is being targeted will make for a better social media strategy.
- What are your goals and expectations with social media?
This is an important question that needs to be answered before developing your social media strategy. If you do not know what your client’s goals and expectations are, it will be difficult to create a plan and strategy that you know they are looking for. Are they wanting to build a following? Are they looking for leads? Do they want to build networks? Do they want people to be more engaged on their pages? All of these are vital questions to ask, so that you can develop a smart, digital strategy that speaks to them.
- What have you done so far in terms of social media?
It is important to understand what your client has already been doing with their social media, thus far. You will want to find out if they are running any social media marketing campaigns, posting regularly, or what their strategy has been so far. This will help you gauge how to develop a new strategy and not repeat any of the same mistakes that may be happening, allowing you to make smart choices when developing their social media plan.
Content for Your Social Media Strategy
Your social media presentation should be filled with smart, relevant content that grabs the attention of your client and their audience. The content on your social media slides is what will be telling the story of your presentation. Without good content, you will not paint the right picture for your client.
Content for your social media strategy can include anything from quotes, business information, statistics, question/answers, and branded graphics. Having the right content will ensure the audience stays engaged and wants to continue following to see more content.
Planning a digital marketing campaign requires strategies that are based on research and a well-thought out plan based on the needs of the client. The key is to create a strategy for social media that will capture the right audience, be interesting enough for people to listen and come back, and generate new “likes,” business opportunities and followers.
Using Your Plan and Strategy for Marketing
Once you have developed the perfect presentation and plan for your social media, you can use it to market to a new client. Once the presentation and plan are created, it is a tool that can be used in your marketing pitch. Your marketing pitch includes things such as a presentation, networking meetings, and a call to action.
A big part of social media marketing is having a plan ready for your potential clients. Knowing the industry, researching competitors, and creating a strategy that will be relevant to them are all key factors in a well planned strategy. The more you work with clients, the more you will begin to understand what people are looking for. You can use this helpful information to your advantage when you are marketing your own campaigns.
Using PowerPoint for Your Social Media Presentation
Powerpoint is one of the best tools that you can use to make your presentations for social media. You can create many powerpoint slides, use templates, and make something that is visually appealing to your audience.
All the powerpoint slides and digital content in your presentation for your social media template fills an important role, so choose wisely. While putting together your social media strategy deck powerpoint slides, think about adding charts, graphs, timelines, or a SWOT analysis to make your points visually appealing.
Some slides to include in your presentations are:
- Title slides
- Agenda slides
- Objective slides
- Next step slides
If you have never used powerpoint and are looking to use it for your presentation, do not fret. There are lots of great resources and help for you to make the best powerpoint presentation for any business.
Using Templates for Your Presentation
It can be helpful to use templates when planning and creating your powerpoint presentations. Templates make it easier to make your powerpoint presentation because they give you a starting point and visual representation of what your presentation can look like.
Another great benefit of templates is that generally, they are completely customizable to meet the specific needs of what business you are creating content for. Templates allow you to create a beautiful presentation for social media without having to start completely from scratch. Especially if you are a beginner to using powerpoint, templates can make all the difference and make it easier on you when you are planning out your content.
A customizable, intuitive social media strategy powerpoint template can relieve some of the stress of building your own presentation, allowing you to focus on sharing important information with your social media team.
Social Media Marketing at Premazon
Premazon Inc. is a premier digital marketing and social media marketing agency that has worked with many clients in all different business sectors. No matter what type of business you are in, our marketing team has developed the perfect digital marketing plan for the best social media strategy.
Social media marketing is a key component to all marketing content, and is necessary in the success of any business. With the way the world works, it is important that you ensure your business networks well, specifically on social media. Your networks are important to the success of your business and having the right social media marketing plan is key. One thing is for sure, and that is, social media is THE way to display your digital content.
If you are looking for more information on our social media marketing and digital marketing plans, please contact the team Premazon Inc. We are happy to discuss how we can create the right content to build your social media presence, ensuring your business is successful.