Pros and Cons of Social Media
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Pros and Cons
Google My Business
64% of Google Users
Google My Business Pros
- Visibility on google search and maps
- Ability to post products posts, offers, etc.
- People can leave reviews on your page
Google My Business Cons
- Does not include keyword data, custom fields, and tags
- Does not include custom Q&A fields, coupons, and offers
2.7 Billion Users
Facebook Pros
- Easy to set up and use from a variety of different devices
- Allows organic tracking
- Connected with IG so you can share to both platforms
- Offers public or private posting, in real time
Facebook Cons
- Marketing ads can be time consuming
- Strict rules on ads and running contests
- Bogged down by ads and very ads focused
- May be some privacy issues
Linked In
657 Million Users
Linked In Pros
- Allows sharing of knowledge and expertise
- Ability to post blogs and articles to showcase skills
- Allows networking opportunities and business relationships
Linked In Cons
- Audience is limited due to B2B focus
- Ads maybe poorly targeted, underperforming, and lead to overload of irrelevant content
330 Million Users
Twitter Pros
- Easy to set up and use
- Tweets appear in google
- Easy to search network for hashtags
- Can be used as a sales platform
Twitter Cons
- Not the best for visual content
- Limited to 280 characters per post
- Volume of messages can create information overload
1 Billion Users
Instagram Pros
- One of the fastest growing social platforms
- Easy to use
- Appeals to a wide audience
- Can be used as a sales platform
Instagram Cons
- Links cannot be used in the captions
- Limited integration capabilities
YouTube
2 Billion Users
YouTube Pros
- Second most popular search engine to google
- You can connect directly with your audience
- Can be found in search engine results
YouTube Cons
- Editing and quality needs to be top notch and order to be found
- Requires more time and investment than other platforms
320 Million Users
Pinterest Pros
- Images are hyperlinked to the original source
- Freedom to search and pin as you please
- No emphasis on actively engaging and audience
Pinterest Cons
- Limited demographics
- Imagery must be clean well chosen and sharp
