What is an SEO company and what does it do for your business; what SEO services should you look for when hiring an SEO agency? These are questions that many companies ask themselves everyday. An SEO agency provides digital marketing services such as digital PR, technical SEO and content marketing to help businesses have great visibility in the search engines, such as Google and on the web.
What is SEO?
Search engine optimization or known as “SEO” refers to a digital marketing strategy process in which you drive organic traffic to your website or landing page. Some typical comments that we hear from clients is that they do not really know or understand what organic online search is. When understanding what SEO is, you first need to understand what “organic” traffic means. Organic traffic means traffic that goes to your website through unpaid web search results, hence the term “organic.” It is a different way to get traffic than from using paid ads because organic traffic is gained strictly from organic online search results.
SEO (search engine optimization) marketing services refers to the use of SEO in order to increase organic traffic and essentially help a business rank better and increase online search results on platforms such as Google. When you understand how SEO works you can utilize that knowledge to enhance your organic online search traffic and help your business get more visibility.
Premazon Inc. is an SEO services company and agency that provides digital marketing, local SEO, web design and affordable SEO services for businesses around the US. If you would like to know information on our specific SEO marketing services, please reach out to one of our staff.
What Does an SEO Company Do?
If you are a business owner, you probably are wondering, what does an SEO company do? If you hire an SEO company, you will not have to worry about all the logistics involved to ensure your website is seen by viewers. An SEO company takes care of all the content development and backend optimization so that you can focus on many other things.
SEO experts look at all the necessary data, resources and research that will help your website consistently perform well on the web. Things like keyword research, competitor analysis and other factors affect how your company website is ranked. An SEO agency will use specific resources to find the best practices and data that shows what competitors are doing and how to develop the best content. When you analyze these things, you can know what things to tweek on either your website content, blog content or other content that is being used to promote your company.
What Services Does an SEO Company Do for your Company?
Many businesses do not really understand what exactly an SEO company does and why they can be helpful for their business. An SEO agency is well versed in all things that influence the success of your website being seen on the web. SEO experts know the right keyword phrases to use to increase the chance that your website will be seen by potential users.They typically have training and certifications that allow them to deliver proven results. SEO companies offer three main marketing services that include:
Digital PR
Digital PR provides both internal and external links that help direct potential visitors and search engines like Google, to different parts of your website. This marketing tool is essential in the success of your website being found.
Content
An SEO company is usually the group in charge of creating all different types of marketing content such as landing pages, blog posts, and optimizing page title tags. Images, words and meta descriptions are shared with search engines like Google, and website visitors.
Technical SEO
Much of technical SEO is made up of online mobile usability, redirects, page speed and indexing. Websites need to be seen and be accessible to the users who view them. Server and website optimizations make it easier for search engines including Google to crawl, access and index information from your website pages.
By using SEO companies you can increase the chance of your website being seen by potential customers and users. If you are interested in learning more about the SEO marketing services offered at Premazon Inc, and what we can do for you please contact our staff for additional info. What we do with our clients has and does work, and we are happy to help you with our marketing services.
Why Should You Hire an SEO Company for your Business?
You may want to know why you should bother to use an SEO company and how exactly will an SEO company help your company. There are many great reasons to hire an SEO company for your business. For starters, SEO companies provide an opportunity for a business to get the best digital search results on the web. An SEO company is an essential asset to your business that can provide SEO resources, analysis and the best technical SEO tactics to help your business grow. An SEO company has a reputation for being fast-paced and changing rapidly. This holds true for topics such as Google algorithms, digital technology, search platforms, etc.
Search engines, like Google, know that by consistently delivering you high quality, relevant results for search queries, they’ll begin gaining your trust and hopefully become the only search engine that your company will ever need.
What Does Content Marketing with an SEO Company Do?
It is important to understand the benefits that come from an SEO company and how to find the best SEO expert for your needs. For the modern marketer content marketing and search engine optimization with an SEO company are two of the most important tools you can use. Companies are always looking for a new way to drive their business and often it is the pillar of their effort. Not only is content marketing and SEO important, it is the best determination whether or not the marketing for your website is successful.
One of the most important elements of SEO when it comes to content marketing is keyword research. Your business needs to find the keyword or keywords and phrases that your target audience is using to find brands like yours on the website search engines.
Keyword Research
The goal of developing SEO content for your business is very simple; the goal is to create value in what you are doing. A keyword holds a lot of value in how your many customers will find your pages on the web. Some things to consider when doing keyword research include:
- Where do you currently rank?
Search engines like Google will categorize and associate a company’s website based on certain topics that you have authority on. This is why it is important to include relevant keywords on your site and pages, so that you can build more content Google views as valuable.
- What keywords have value?
So what does keyword value mean? More analysis is needed to determine which keywords actually hold value for your company. Some things to consider are things like how difficult it is to rank, the click through rate if it is on the first page of the search engine and the monthly or annual values of the content.
- Which keywords convert?
Some keywords may perform better than others, which is why keyword analysis is key. Using a keyword research program can help you determine which keywords to use on your site and its pages.
- Which keywords have volume?
Companies will want to look at which keywords have high volume, and how difficult it is to actually rank for that keyword. Creating a list of your keywords can be helpful in staying organizing and tracking the data.
- What content do you create?
The last step after all your analysis is done, is to determine what content you should use and display on your site. Perform a simple search on the web for the keywords you have found and find an angle to be better than your competitors.
Website and Page Analysis
Before developing your website it is critical to do some research to determine what type of content should be included on your pages. You want to plan out how all your pages will look so that it looks clean and organized for the viewers who look at it.
SEO Content Analysis
There are usually seven SEO (search engine optimization) KPIs that determine whether or not your SEO tactics are working. Content KPIs include organic impressions, click through rate (CTR), increase in organic keywords, organic traffic, average position, leads, and sales.
Some additional things that you want your SEO agency to provide is:
- Optimization of onsite page content
- Website page structure analysis
- Optimization of factors of off-page factors
- Website content analysis, including conversion rate analysis
- Optimization of website page code and structure
- Website off-page online analysis
Off-Site Optimization and Link Building
Usually, the objective of off-site SEO is to improve the online search engine’s and the audience’s perception of the site’s relevance and quality, and nowadays, this can be achieved in several ways. An SEO agency will typically use these services to get you the best optimization:
- Getting outside links including backlinks or inbound links especially from trustworthy and reputable and trustworthy sites
- Being mentioned on social media, both in quantity (a lot of people do talk about the brand) and quantity (relevant influencers mentioning the brand) does matter as well.
- Get content shared on social media
- Getting good reviews on relevant review platforms (Google Maps, Yelp, TripAdvisor, etc.), especially for local businesses
The Best Way to Improve Your Site or Page Structure with SEO
The structure of your website will affect the performance and results that it gets in online search engines like Google. The better your website structure, the better your chance of ranking higher in the online search engines. Every website has some “structure” and way that it was developed. It might be a rigorous and streamlined structure, or it may be a disorganized mix of pages. If you are intentional and careful with your site structure tactics, you will create a much better website that achieves online search relevance.
A website is the first impression of an SEO and digital marketing strategy on the Internet. Your online presence will be an example users will see about your business. Your web design is your best marketing calling card for online users. It is great to have a nice looking website, however, an SEO web design from the right digital marketing professional may appear great and increase the traffic on pages for mobile, tablets, and desktops
Digital Services at Premazon SEO Agency
Premazon Inc. is an SEO agency that provides digital marketing services to companies and businesses around the country. With our SEO company, you will receive the best SEO analysis for your company to improve your search engine rankings for your site. Not only do these services improve your rankings, but it also enables your company to potentially get more clients and sales.
If you hire an seo company such as ours, you will be offered the best top notch services in web design, SEO analysis, content management and optimization. Our digital experts work with each client to determine what they want, and we develop a plan together to achieve it. If you hire us, you will not be disappointed with the results you will receive in regards to marketing and SEO.
At Premazon you can get both local and organic SEO marketing help. SEO from both a local and organic perspective will get you website optimization. Every company can apply SEO to their website. Many website designers do work with a company if they do not provide SEO. Similarly, many SEO companies do provide web design.
If you want to get more information on our SEO agency, or the SEO digital marketing services we do, please contact us or visit our page. Our SEO company is happy to schedule a consultation to discuss the SEO marketing needs of your company and guide you through the entire process.
