What is Content Marketing?
Content marketing is content that is used for marketing purposes that has a main focus on creating, distributing and publishing relevant content around your product or brand. It is used in a different way than your typical sales “pitch” or product specific info. This type of content is created in a multitude of ways with the goal of displaying and representing your product or services for your consumers, in the hope that they will purchase it. For example, a doll company may use content marketing through an app, game, video, quizzes or an event to churn out content on what is going on with the product.
Content marketing includes things like e-books, blog articles, a video, social media posts, and webinars that answer specific questions people have and provide them with something they can not get somewhere else. All these types of content marketing are useful in presenting valuable content to your audience that is interesting to them and relevant to the industry you are in.
Types of Content Marketing
Blogs
A blog article can be used for content marketing by providing educational content that is valuable to the users who are reading it. This is a great place to use SEO so that you optimize your content and it can get in front of the most people possible.
Videos
Another type of content marketing are videos. Creating useful videos related to your product or services can be more interesting to the naked eye than reading through a bunch of information. Many people use a YouTube channel as an opportunity for posting videos for their company or product.
Social Media Posts
Social media posts are another type of content marketing that create a great opportunity for promoting your product or brand to the outside world. If you own a business, it’s important to include social media marketing in your strategy and plan, due to the high volume of users that are currently using social media platforms. Most companies will post at least multiple times per week. A post can include a funny quote, interesting fact or stat about the industry, blog post, a video, or any other content that includes important keywords.
What is SEO?
You may be wondering what all the hype is around SEO. SEO stands for “search engine optimization” and refers to the quality of traffic, quantity of traffic and organic results. These three components make up the way that SEO works and how the content that you are writing gets published and displayed on the internet.
Google (or other search engines) has a crawler that ‘crawls’ websites to review the content that is displayed, determining what SEO is needed. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query. With proper SEO you can create a page that has a higher chance of getting picked up by the search engines.
Some of the ranking factors for SEO that Google looks at include links, keywords, shared or tweeted links, and brand features. If you are using SEO to optimize your page, you can include more links, keywords and references to your brand that can help you get a higher ranking. These things are the SE in the SEO. The O part of SEO is the optimization that takes place. This is where the true SEO work comes in, and where all the content is written. The optimization part of SEO is when the content is fluffed up in order to get the information out there to people viewing. Other parts of SEO can include using meta tags, title tags and important links.
What is Content SEO?
Content SEO and page SEO refer to creating content that helps your web page get a high ranking in the search engines, such as Google, and in turn will get more people to view your page or other content marketing. The type of SEO content and keywords that you use are important because search engines, such as Google, read your page, so the keywords you use on your site determine whether or not your site will rank in their results pages.
Using the right SEO content techniques and creating content presented around SEO strategies, can put your blog, social media post, or website page in front of more people who search on Google, Yelp or other search engines. You want your content to be on the first page of Google if at all possible, and we want to help you get there. Our SEO techniques can help you create the best content out there so that you get picked up by all the search engines and get more customers calling your phone.
If you have questions or need help with keyword research or developing content please reach out to one of our content marketing experts at Premazon Inc. We want to help you achieve your goals, be seen on Google, and increase your traffic and sales.
How to Write for Content Marketing Using SEO
It’s important to use SEO to optimize your content when you create content marketing for your company. Looking at the right keyword or keywords for your page is essential in ensuring that your content is seen. Google looks at how many keywords are used, and how often, when ranking a specific site. This ensures that your content is ranked higher in the search engines, is seen by a larger audience of people, and also helps you get more traffic. It may be helpful to tweak your content to what Google may want, in order to have your content seen and ranked higher.
Using a marketing management company to help assist you with specific SEO content strategies such as writing a blog, website design, to create video content and also post social media content can be useful. This can be especially helpful if you are a beginner and want to make sure your content is seen! The main goal is to get your content viewed by the right target audience and grow your business. We are experienced with keyword research, creating SEO content and optimizing your pages. We want to help you achieve the most success when it comes to your content and SEO optimization. If you have questions about SEO, content creation or other strategies that you’d like to use to market your company, reach out to our Premazon Marketing team .
How to Make Great Content Using Keywords, Content Marketing and Also SEO
In order to create great, relevant content, you need to use a combination of keyword research, SEO and content marketing. Once it is determined who your competitors are, then we can perform keyword research and also evaluate your platforms and website for page optimization. We look at the current content you have and use our SEO to determine what should be adjusted. This allows us to understand what others in your industry are doing, and how your company competes against them. We look at what keywords are ranking based on local competitor websites and also use those keywords to optimize your pages.
We design a marketing and SEO strategy based on the defined keywords and begin optimizing your website, social media pages, blog posts, etc. With our content marketing services, you will have a better opportunity to be ranked higher organically, and without having to pay exorbitant fees or pricing for similar results. We want to see results just as much as you do, which is why we work hard to ensure we are always in communication with you on how things are going and what our next move is. This information is always presented to you and we make a decision together on what the future plan of action will be.
Creating Powerful Content- How to Do it?
We create powerful marketing content and content marketing that sells your products and services. To be successful in business, you need content that has personality, maintains a consistency, effectively highlights your key differentiators, and emphasizes your superior features and benefits for your potential customers. Whether you are looking for SEO content, keyword research, press releases, newsletters, advertising copy, or other collateral and sales letters, we are here to assist you.
Do not underestimate the importance of good copywriting and content. Your potential customers are reading your web pages, trying to decide whether or not to trust you. Their decision swings on how well you communicate the value of what you offer. This is why the content that you write and your content marketing play a huge role in the success of your company.
Have you ever been reading content on a website, or page and felt bored out of your mind? Sure you have. You have also had the experience when you felt captured, intrigued, well-informed, and even seduced by the explosive and persuasive writing style of the publisher. Dramatic difference, right?
Written language and content is powerful, and extremely important when it comes to promoting your company or profession. Your online and offline content must serve as your salesperson. It must be intelligent, enthusiastic, informative, yet graceful.
SEO Versus Content Marketing
There seems to be some confusion around SEO and content marketing. Some people wonder how SEO and content marketing are connected to one another; do SEO strategies and content marketing work together? Are SEO and content marketing at odds with one another? This is a good question to answer, specifically for those who work diligently at using SEO and content marketing in their company’s writing strategies.
Although they work together, SEO and content marketing need to be separate things. Some people might think that with content marketing, it is not necessary to worry about SEO,but this is not true. The content that you use in your content marketing needs to include certain content and keywords that are used in SEO that will help you get picked up by the search engines. By creating content that uses many keywords that your competitors use in their content, you have a better chance of ranking above them or higher in the search engines.
The best opportunity to have your content seen by users is to use a combination of content marketing and SEO measures. Contact our SEO marketing office for more information on our SEO services.
SEO Content for Consumers
Typically, consumers scan a page for relevant content. Less than 15% of them read the entire page and 85% of them exit the page within a minute if they don’t find what they are looking for; for that reason, we provide consumer friendly SEO pages with:
- Valuable keyword-rich text.
- Informative, concise and easy to read text.
- Eye catching, interesting headings.
- Persuasive, high converting calls to action.
SEO Web Content for Search Engine Spiders
Relevant, well written content is king; it is one of the major features of a top ranking website. A competitive SEO strategy will not fail to recognize this important factor. Our copywriters write to satisfy both the online consumers and the search engine crawlers, which is best practice for SEO web content. We write unique and compelling web content that is pertinent to your industry, optimized for organic search engine rankings, making your company an authority to both spiders and consumers. Using these SEO techniques will result in your site being in the best position to capture and convert qualified visitors and increase your number of sales.
The search engine’s mission is to provide online users with high quality, relevant results for specific, contextual keyword searches. Search engine spiders (computer programs) are dispatched to crawl web pages. Every page crawled gets evaluated and scored according to the current algorithm, which happens to be heavily weighted on semantic relationship and language quality. Put simply, if the pages meet specific criteria for SEO, they are indexed and ranked based on their relevance and validity.
All Web Content We Create Meets Strict SEO Criteria:
- Appropriately themed pages
- Automatically authoritative, valuable and citation worthy
- Proper keyword densities
- LSI (latent semantic indexing) standards
- Unique, original content
- Structurally sound, organized, and well written
- Ideal word counts (custom & specific to industry
- Proper internal linking to other appropriate pages and topics
- Positive sentiment, passion, and strength
Writing content for users and search engines is an art that must be grounded in strong marketing and technical mastery. When all the essential elements are in place, your content will help you achieve your most important Internet marketing goals.
Your Content Marketing Should Accomplish Two Very Important Goals:
- Rank highly in the search results, bringing your website visitor traffic
- Attract, inform, seduce, and convert those visitors into your business
Other Important Considerations When Writing Content
Content Helpers
Key Differentiators: Have you positioned your product and/or service to clearly define why you are different from your competitor? Have you touched on the pain-points that your product and/or service eases? Why do they need you?
Defining Features: Effective marketing materials define the nature of your product and/or service and enumerate all the features that would be of interest to the prospective consumer.
Target Audience: Did you write your marketing material with your target audience in mind? Do not write your collateral without doing a demographic study of your prospects.
Effective Content: Is your collateral easy to understand? Does it flow smoothly and rapidly without causing confusion? Does it contain a friendly and extroverted tone? Is it uncluttered, persuasive and involving?
Materials and content that make sales: Can your sales team distribute the material and know that?”t it will peak the interest of your prospect or will it lose them in the egotistical paragraphs regarding your companies status and brand rather than the benefits that you have to offer them?
Corporate Identity: Do all your marketing materials and content marketing maintain the brand identity, style and consistency whether in print or in electronic format?
Our Content Copywriting Process
First, your account manager and copywriter will call you to discuss your company profile, your competitors, your target demographic, your message, your marketing goals and so on. With a specific keyword assignment or marketing objective in hand, your copywriter will compose an article, story, post, product description, or brand announcement that’s tailored to your company and objective. Its content is written with industry language that markets directly to your target audience, using powerful and charismatic language that smoothly commands your audience to act in the manner that is most appropriate for your type of website.
Your dedicated copywriter will maintain open communication with you throughout the process and will send you rough drafts for your review and approval. Follow up calls will dictate what appropriate revisions need to be made, and final versions are then submitted to either the client; or, to the project manager for the upload to the site, publication via news channels, printing agencies, or the like.
Our SEO Process
Our local SEO agency at Premazon Inc. has an extremely rigorous, well-researched and planned out process for creating SEO content that is based on the needs of each of our clients. We use platforms such as Google, keyword research, social media, and competitor websites to determine what type of content marketing we should be creating.
Our Premazon SEO experts provide management of social media posts, videos on YouTube, blog writing, and/or page SEO. We look at the goals of each client and discuss what you would like the outcomes to be related to advertising and marketing.
We collaborate and make a decision together on what type of content we need to create to help drive additional traffic and sales to you and your company. We create a marketing strategy, specifically for you and check in consistently to see how things are going. This helps us determine if we need to make any adjustments to our SEO content and with our strategy.
Contact Us for Help with SEO and Writing Content
Our experienced editorial Premazon SEO team is standing by with pencils sharpened. We offer affordable pricing, a menu of content marketing services, and years of experience. We want and look forward to learning more about you and how we can help you reach your goals, and empower your success with purpose driven content and SEO marketing.
